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When I first started my entrepreneurial journey, I felt like marketing, sales, and making money all clashed with the heart of what it means to be a nurse. I felt torn between building my heart-led business and the discomfort of opening myself up to harsh criticisms that I wasn’t a “real nurse” anymore.

But I quickly realized that marketing is simply a way to serve. It’s just another way of doing what we’ve always done as nurses — educating, advocating, and making a difference. 

Good marketing, more sales, and more money all bridge the gap between the people who need what you offer and the transformation they’re looking for. And when done right, it doesn’t feel forced, pushy, or salesy at all — it feels aligned, empowering, and deeply meaningful.

So if you’re feeling like caring for people comes easy but marketing doesn’t, then giiirl, we got some work to do because nurses like you deserve to have businesses that thrive, and your community deserves to hear what YOU have to say.